How launches work
How launches work
The machinery behind a two-week product launch.
MechanicsWhat a JV Launch Actually Is
Why an entire industry mails the same product in the same fortnight, and what that means for you as a buyer.
MechanicsEnforced Scarcity vs Decorative Scarcity
How to tell a deadline that means something from one that resets when you reload.
MechanicsWhy Product Names Change Between Launches
A new name almost every year, and the several reasons that is not what it looks like.
EconomicsThe Economics of a High-Ticket Launch
Where the money goes, why the prizes exist, and what the numbers mean for the buyer.
MechanicsWhat Happens After a Cart Closes
The part nobody covers, and the part that tells you most about a vendor.
Other sections
People & brands
Who the players are and what they have built
Mechanics
The methods and tooling, explained
Affiliate Insider is independent and earns affiliate commission on some products covered, at no extra cost to you. Most briefings here are about how the industry works and recommend nothing at all.
Compiled from publicly published launch and partner materials, read 7-9 September 2026, and from the vendors' own historical pages.
Checked 09 September 2026.
Checked 09 September 2026.